Healthcare staffing conventions. Sounds fun, right?
My opinion? The more boring the industry, the more creativity it calls for. Here’s some SWAG and other goodies we made to spice things up for the locumstory convention booth.
Was our SWAG really bio-active?
Well, the cardboard label does get darker in color (don’t ask me how I know), and urine is part of your bio-ness, so I felt good about it.
A quote from one of our producers: “I just got off the phone with the SWAG company—they don’t have anything that changes colors when you pee on it. Sorry.”
It wasn’t as creepy as it sounds.
We had a professional massage station at the convention hall. While doctors waited, we gave them something fun to do.
Convention posters